When it comes to choosing the right manufacturer in Asia, using true industry specialists ensures best fit every time for vendors and OEMs

June saw the introduction of a revolutionary approach to electronic component marketing and sourcing for OEMs by London based GPEG Ltd.

Its so-called ‘MARKETbuilder™’ service aims to help Asian manufacturing companies successfully start up European operations through a tightly focussed business development partner based in the targeted territory.

‘The management at GPEG have seen so many failures by Asian companies trying to set up in Europe that we felt that there had to be a better way’ said Dave Webbing, Sales Director. ‘Our winning approach keeps the principal in control of the operation, whilst GPEG ensures that the commercial interests of the manufacturer and its sales team are fully aligned’.

‘Our first success in the area came from working with a Chinese display company and bringing them into Europe,’ highlighted Dave ‘From a base of nothing within 3 years we  had managed to build a very meaningful business for them that was profitable, sustainable and enabled some very exciting products to be realised in the European market. We have now built a scaleable model from which a broader range of manufacturers can benefit in the same way’.

The MARKETbuilder™ model bridges the cultural, geographical and time zone gaps between Europe and Asia which are so often the cause of business failing between these two economically successful continents. Traditional models have relied on reps or distributors to develop their business. This has often been an ineffective and hazardous approach due to reps and distributors promoting multiple lines and products, diluting any potential market development. This business model has also meant that the Asian SME’s have never built their own customer base, isolated from the market it by their rep or distributor.

GPEG’s MARKETbuilder™ is a fresh new approach to assist SMEs in developing their businesses in Europe. MARKETbuilder™ is a low cost, low risk approach to developing the European market with a high probability of success.

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